Client engagement · Product strategy · Thunderbird / ASU
Global Digital Mindset Inventory
Turning a leadership assessment into a clear product direction.
Strategy, design & go-to-marketGlobal Digital Mindset Inventory · Editorial project title treatment, not an assessment interface.
01 / Context
The business behind the work.
Thunderbird’s Global Mindset for Leaders program connects global leadership with digital transformation. Its Global Digital Mindset Inventory helps participants understand their profile and develop an action plan.
02 / The challenge
What needed to change.
Connect the value of a research-based assessment to a clear product experience and a practical path to its audience.
03 / Our approach
Connect the thinking and doing.
TARIY provided strategy, product vision, product design, and go-to-market direction for GDMI. The work connects the assessment’s purpose with how it is presented, experienced, and brought to market.
04 / The work
What the engagement covers.
- Product and business strategy
- Product vision and direction
- Product experience design
- Go-to-market strategy
05 / Business value
Built with purpose.
A shared product direction connects leadership assessment, participant experience, and market communication. TARIY’s role here covers strategy and design; assessment science and the executive education program remain Thunderbird’s.
Let’s move forward
What could this look like for your business?
You don’t need to know which technology to use or exactly where to start. Tell us what you’re trying to accomplish. We’ll help you explore the right path forward.
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