Insights
Practical ideas.
For better decisions.
Advice on software, brand, product strategy, and operations.
Software & AI · 5 min read
What changes the budget of a custom software or AI project?
TARIY’s software and AI engagements typically range from $20,000 to $80,000. The useful question is what needs to work at the end of your project—and what makes that scope larger.
Operations · 5 min read
Should you automate the workflow or replace the software?
A manual handoff can be an integration problem. It can also be a symptom of software that no longer supports the business. Map the work before deciding where to invest.
Software & AI · 5 min read
Building an AI training platform: lessons from negotiation practice.
Thunderbird’s Digital Negotiation Assistant connects voice-based practice, an adaptive AI partner, and feedback. That complete experience offers a useful starting point for teams planning an AI training product.
Technology · 5 min read
Modernize or rebuild? How to decide what to do with legacy software.
An aging application is a business decision before it is a technical one. Start with what the system makes possible, what it puts at risk, and what needs to change.
Brand & digital · 4 min read
Why your website isn’t generating enough qualified leads.
A website earns an inquiry when the right visitor understands the offer, finds credible evidence, and sees a useful next step.
Software & AI · 4 min read
Before building an AI product, validate the business problem.
An impressive response from a model does not establish a useful product. The first question is whether it improves a task that matters.
Operations · 4 min read
How growing businesses can reduce operational complexity.
More tools do not automatically create better operations. First make the work visible, then simplify the connections between people, information, and decisions.
Product strategy · 4 min read
Why product vision comes before product development.
A product specification explains what to build. A product vision explains who it is for, why it matters, and what makes the investment worthwhile. The second question should shape the first.
Brand & business · 4 min read
Why strong branding starts with business strategy.
A recognizable identity needs a clear business behind it. Positioning, audience, and strategic direction give design and communications a reason to take a particular shape.
Intelligent systems · 5 min read
From AI recommendations to verified business outcomes.
A useful recommendation is only one step. The business also needs a decision, an owner, an action, and a way to observe what happened afterward.
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